Stories by Maria Botta : Contently

`Medium`

“Don’t Fret About Your Company Name — Your Values And Mission Are Much More Important” With Maria Botta

“Don’t Fret About Your Company Name — Your Values And Mission Are Much More Important” With Maria Botta
“Don’t fret about your company name — your values and mission are much more important. At the time I started, I named my company FWD Action, many years later I realized that the equity was in my name — not my company name.”
I had the pleasure of interviewing Maria Botta, an independent Digital Marketing Consultant helping startups, mid sized and Fortune 500 businesses. One of her focus has ...

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`godotmedia.com`

6 Experts Share their Tips on How to Create an Effective Content Strategy

“What’s the use of running if you are not on the right road.”
–German proverb
This German proverb speaks volumes about the importance of having the right strategy in place. Since resources are always limited, it is better to distribute them strategically.
When it comes to content, placing the right strategy with the right set of tactics is as important as the content itself.
To understand the art of creating an effective content strategy, we asked some marketing experts the following question...

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`blog.mycorporation.com`

Experts Weigh In: What’s Your Best Organic Marketing Strategy?

If your small business is on a budget, chances are that you’re more likely to seek out organic marketing strategies than opt for paid marketing. What’s the best strategy that allows you to attract loyal customers at little to no cost? Our panel of 55 entrepreneurial experts chime in with their advice on the best organic marketing strategies any small business can use that provide a strong return on investment.
1. “Invest in customer education. By customer education, I mean some form of inboun...

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`journal.thriveglobal.com`

68 Experts Share The Top 3 Things an Entrepreneur Needs To Know About Branding

What comes to mind when you think of Apple? What do you think about when you see a Starbucks logo? Those images are the result of extremely successful branding campaigns by Apple and Starbucks.
What can a startup do to replicate that branding success? We reached out to 68 branding experts, for them to share the top 3 things an entrepreneur needs to know about branding.
Here are their ideas:
My Background In Branding
Elisabeth is a results driven professional with extensive experience in Produ...

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